Social Media Optimization (SMO)

Social Media Optimization (SMO) is the use of social media with the intent of fostering a healthy business to consumer relationship, implementing a reputation/knowledge management strategy and attracting new visitors.

Social Media is a very good way to get short news items distributed very quickly. For example, many businesses utilize it to make the public aware of daily specials, upcoming events and other relevant news items.

One way of doing this is with social media features added to the content itself, including:

• RSS feeds
• social news and sharing buttons
• user rating and polling tools
• incorporating third-party community items such as images and videos

Another way is with promotional activities in social media aside from the content being promoted, including:

• blogging
• commenting on other blogs
• participating in discussion groups

Or by posting status updates on social networking sites such as Facebook, LinkedIn and Twitter.

We'll help you develop and implment a strategy appropriate to your business and customer base.