Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

We identify and implement the necessary web server configuration, site navigation and site content changes that are most likely to bring this about. These changes include:

• Setting the web server to resolve all page requests to http://www.company.com or http://company.com to prevent duplicate search results and possible reduction in search engine ranking
• Setting up a clear, consistent, easy to follow site navigation structure
• Using simple, descriptive, easy to remember page names and setting content management sytems to display them as http://company.com/page.htm which further aids with site navigation and search engine site indexing
• Writing simple, clear and compelling content for web pages

We follow Google's SEO guidelines very closely. We will not take shortcuts or try to "game" the system to get quick (and short-lived) results. Our focus is on long-term lasting results for your business.