Search Engine Marketing (SEM)

Search Engine marketing (SEM) seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

We help you determine what key words and phrases are likely to generate the most traffic and produce the highest return on investment (ROI) for advertising expenditures. Then we show you how to monitor ad campaign results and adjust your advertising strategy to stay in line with your goals.

These are some of the research and reporting tools we use and customize for our customers:

• Google AdWords research and reporting tools for determining wihich are the strongest key words and phrases
• Google Analytics, which provides detailed web site traffic pattern reporting in a clear and easily understood manner
• Google Webmaster Tools, which may help provide further insight into web site traffic patterns

We'll help you establish an advertising strategy, implement it and develop reporting metrics that make sense for your type of business.